Oct 05, 2025
3 min read
Last week, Tesco told Tesco about his intermediate results in the market, why the Director-General commented on a commentary that was echoed in the industry that opens consumers: "What we have seen during consumption is that many clients have changed their behavior-many of these changes are stuck."
This is a simple observation, but wider transfers to the value of maintenance costs.They are no longer temporary cooperation.In the new basic one.
The instincts may be expected to return to the crisis rule - for the confidence to increase again and the confidence in the cost by General.What will happen if it has never happened?
“What we see in the cost of living is that many customers change their behavior and change a lot.”
Ken Murphy - CEO, Tesco
In our savior, the men strongly supported the feast and consumers - strengthen the setting for their strengthening for the consumption and consumption camps that were consumed.
Five years later, another wave of disturbance took shape.It's not so sudden that it's invisible, but not so important.This time, the pressure comes not from a single event, but from many converging challenges, including sustained inflation, stagnant wages, political uncertainty, and rising interest rates.And once again, consumers adapted.
Merutiment's affection has recently confirmed that the governance is important, the transaction where he can, and that does not mean that people stop spending everything - they only do more.
"Inflation remains the best looks at European Consumers, but its impact is softly compared to the last year."
This new advocacy is a decision.The buyer is also made for sustainable control over uniforms.
These shifts don't happen in any interval.The broad feeling of political, social and economic, unrest is raised against the background.In the analysis published by MBS earlier this year - an unexpected waiting - how boards respond to growing political unrest, where we see the activities of political instability.
Growing polarization, growth inequality and non-investment, non-investment confidence.This can be a feeling of adaptation.
"Consumers not only reduce - you choose differently, more cautiously and already record."
Re-live with the final appearance of the picture.Our white language of equality, and a construction of the fuss;Logical equality is not enough.
In short: capital still comes into the companies that are facing consumers-but only in those who show the possibility of navigating in this new environment with focus and flexibility.
In the BCG European Economics Report in June 2025, consumers do not stop costs - they do not carefully proceed.Brands that are considered to be a fair, justice, justice and consistent brand
"European consumers are more despair of the political situation than the economy, 57% of pessimism ... These concerns are more and more pushing consumer's decisions."
Unless there is an answer to one size, several strategic topics are beginning to appear in the consumer sectors, reflecting how brands and businesses interpret this point:
The value is no longer just about the price.
Consumers believe in Holitic - there is no change in quality, confidence and money that doesn't save options.
They still take care of small luxuries.
Even partial appetite for dul - in a small, more negative form.
They are self-esteem and transparency.
In low independent climates, clarity is.
There is no such thing as an average customer.
With a large amount of regional income and diversity division, similar strategies are becoming less effective.Companies that are more clearly divided and located intelligently will be better located to meet demand.
Growth capital is careful, but interested.
Immigrants still believe their valuable clients' value but now they want severe flexibility to flexibility, organizing and client significance improvement.
One branch is intersection
For numerous businesses, the temptation should be waiting - for the macro image to stabilize, due to the "normal" casting.The signal indicates that the consumer's thought model has changed in a way that can be done.
Life as we learned it is in front of the rule is the old story today;In fact, the book covered book --Rereerereresrese the customs a day are temporarily now determining how and wherever people go.In this new scene, of marks committing the adpetion and original - flexibility with importance - they are in a better segment to bloom.
As we wrote in 2020: In all disturbances, Phoenix and Trongholds.The previous adjustment;The latter is the company and its risk is left behind.Again, the challenge is what should be.
